Japan gives South African Rooibos its nod of approval
Shipments of Rooibos to Japan – one of the world’s foremost tea-drinking countries – have grown significantly since introducing Rooibos to the Japanese market 35 years ago.
Shipments of Rooibos to Japan – one of the world’s foremost tea-drinking countries – have grown significantly since introducing Rooibos to the Japanese market 35 years ago.
Consumer brands group AVI, the owner of household names such as Five Roses and Freshpak Rooibos, says its Rooibos input cost spiked 27% as a result of the local drought in 2017/18. With better rainfall last year, most product prices stabilised somewhat – except for Rooibos. The same box of 80 teabags still costs R54.…
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Rooibos is still one of the most affordable beverages amidst rising food prices, the VAT increase and inflation. According to the SA Rooibos Council, “Hot drinks, which includes tea, coffee and other speciality drinks, only saw an inflationary increase of 4.8% in comparison to cold drinks which rose by 7%.” Rooibos, in particular, offers great…
China’s first Rooibos Experience Bar has been opened at the Royce Hotel in Shenzhen’s Nanshan district. Visitors are encouraged to come on over and experience a range of Rooibos cocktails and flavoured teas.
In May this year, Gerda de Wet, Communication Manager at Rooibos Ltd, visited Lechitel in Bulgaria.
Earlier this year, Lukasz Parobij – tea purchaser and product developer from TeeGschwendner in Germany – visited Rooibos Ltd for a tour of a farm and our factory.
National Rooibos Day on 16 January is about celebrating Rooibos, and raising awareness of the health benefits and uses of this indigenous South African product. The date – 16 January – coincides with the birthdate of Benjamin Ginsberg (born in 1885), who played a major role in the establishment of the Rooibos industry. Ginsberg is…
Visitors from far and wide have recently visited Rooibos Ltd in Clanwilliam to learn more about the product and the processes used to produce Rooibos tea and Rooibos extracts, and about our rigorous quality control measures. These visitors will now be able to tell the Rooibos story based on first-hand experience: Dilmah: Anudini Liyanage, manager…
The SA Rooibos Council commissioned historian Boris Gorelik to investigate historical records on the earliest usage of the Rooibos plant (Aspalathus linearis) and the origins of the infusion known as Rooibos tea. Gorelik says it is possible that the Rooibos plant was used by San and Khoikhoi people in precolonial times. “We have archaeological records…