In May this year, Rooibos Ltd participated in the PLMA’s World of Private Label International Trade Show in Amsterdam. For more than 30 years, the Private Label Manufacturing Association (PLMA) has been showcasing private labels, bringing together retailers and manufacturers, and functioning as a platform for industry players to source products and showcase new products. More than 16 000 buyers and visitors from 120 countries attended the two-day event.

Rooibos Ltd was proud to showcase some of its new designs and innovations in this space, and to network with innovators in this field.