Consumer brands group AVI, the owner of household names such as Five Roses and Freshpak Rooibos, says its Rooibos input cost spiked 27% as a result of the local drought in 2017/18. With better rainfall last year, most product prices stabilised somewhat – except for Rooibos. The same box of 80 teabags still costs R54.…
South African farmers are ready to plant more Rooibos tea as demand for this antioxidant-rich indigenous brew grows. However, the natural limit on suitable land could mean that supply will struggle to keep pace with demand. In 2018, Rooibos, which only grows in a small area some 200 km to the north of Cape Town,…
More than 2 000 tonnes of Rooibos were shipped to Japan in 2018 – the largest consignment since this South African indigenous tea was first introduced to the Japanese market in the 1980s. Martin Bergh, chairperson of the SA Rooibos Council, says it has not been easy breaking into the Japanese market – one of…
TV magazine programme Pasella featured an insert on Clanwilliam and Rooibos. We are introduced to the beautiful town of Clanwilliam in the heart of Rooibos country. We are also shown how Rooibos is cultivated, and how to enjoy a cup of Rooibos combined with a slice of Rooibos-flavoured cheesecake. Watch video
All over the world, master chocolatiers and candy-makers are experimenting with new flavours and textures to keep chocolate lovers interested in their products. Recently, they have turned to superfoods – such as spirulina, goji berries, reishi mushrooms and Rooibos – to make their chocolates and sweets more appealing to a health-conscious market. Adele du Toit,…
The South African Rooibos Council is investing in new research to better understand the plant’s health benefits. The Council has invested R4,5 million into studying claims that Rooibos reduces symptoms of allergies, heart disease, diabetes and skin cancer. Scientists will also investigate the impact of Rooibos on gut flora, and the extent to which it…
Indigenous Rooibos contains unique antioxidants and phytochemicals such as flavonoids and polyphenols which hold certain health benefits. To back these claims, the SA Rooibos Council (SARC) has made R4.5 million available for research on the ability of Rooibos to help reduce allergies, heart disease, diabetes and skin cancer. In South Africa alone, these diseases combined…
On 26 April this year, the South African consulate in China proudly hosted a Freedom Day speaker and networking event in Shanghai, celebrating 25 years of democracy. We at Rooibos Ltd were honoured to co-sponsor the event by providing Rooibos gift packs to each of the 120 distinguished guests.
A tea room, shop and information centre dedicated to all things Rooibos – this is what the new House of Rooibos in Clanwilliam’s Voortrekker Street is all about. “The inspiration behind our House of Rooibos is to provide visitors with the best experience possible, an experience that is true to Clanwilliam,” says Gerda de Wet, Communication Manager at Rooibos…
Tea has been hash-tagged over 29 million times on Instagram alone, indicating that social media might have made Sunday Tea sessions cool again. According to the SA Rooibos Council, more than 23 million users spend about three hours on social media every day. The Innova Market Insights consumer study also found that one in ten…