Rooibos bra shines spotlight on breast cancer

A beautiful pink bra, made almost entirely of used Rooibos tea bags, has been created by a leading lingerie brand to shine the spotlight on breast cancer which affects 1 in 27 women in South Africa. The bra – an initiative of the SA Rooibos Council (SARC), Cancer Association of South Africa (CANSA) and lingerie retailer Storm in A-G Cup – will be auctioned at a high-profile fundraising dinner later this year to raise funds for CANSA’s breast cancer awareness programmes.

Rooibos tea was specifically chosen as it contains powerful antioxidants that help fight inflammation – a leading cause of cancer.

The organisers started off by asking the public for “used and dried” Rooibos tea bags, which poured in from around the country. While only 450 Rooibos tea bags were used in the final design, the bulk of the donated tea bags were used to trial various styles.

The story of the Rooibos bra received wide coverage in the media. It was carried by, among others, the following platforms (in alphabetical order):

Rooibos bra shines spotlight on breast cancer: Model Sarah-Jane Thomas stuns in a bra made almost entirely of Rooibos tea bags. The bra is the initiative of the SA Rooibos Council, Storm in A-G Cup and the Cancer Association of SA collaborating to draw more attention to breast cancer during October this year, which was National Breast Cancer Awareness Month. Breast cancer affects 1 in 27 women in South Africa. Rooibos tea was specifically chosen for the campaign as it contains powerful antioxidants that help to fight inflammation – a leading cause of cancer. The one-of-a-kind Rooibos bra will be auctioned at a high-profile fundraising dinner. All proceeds will go toward CANSA’s women’s education programmes.